Retailer Gilt gets into kids brands

In an increasingly crowded retail environment, differentiation is becoming the most elusive and valuable commodity for brand owners looking to inflate their bottom lines. In the kids space, New York-based Gilt Group has aligned itself with major brands like Disney and Mattel and developed the Gilt Children banner to offer unique deals in the space.
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September 19, 2011

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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