The 13^th annual Kidscreen Summit will play host to TEDx presenter and leadership expert Simon Sinek, who will address an anticipated crowd of more than 1,600 creators, producers, distributors, broadcasters, marketers and service providers during a keynote presentation on Tuesday, February 7.

Sinek will take the audience on an exploration of The Golden Circle, looking at how the human brain absorbs information and makes decisions and why smart leaders share their core beliefs with consumers in a careful pattern.

A trained ethnographer and author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Sinek has been curious his whole life about why people and organizations do the things they do.

He is best known for discovering The Golden Circle – what he deems is a naturally occurring pattern grounded in the biology of human decision-making that explains why we are inspired by some people, leaders, messages and organizations over others.

Sinek has been featured in publications such as The New York Times, Wall Street Journal, The Washington Post, FastCompany, CMO Magazine and BusinessWeek, and he speaks at events around the world. The “How Great Leaders Inspire” talk he gave at his first TEDx event is one of the most shared TED Talks online.

Kidscreen Summit 2012 takes place from February 7 to 10 at the Hilton New York. For more information please visit summit.kidscreen.com.