Children’s brand LazyTown, which was recently acquired by Turner Broadcasting, has partnered with UK public health program Change4Life to encourage preschoolers to be more active, eat healthier food and leave their own lazy ways behind.
To launch the partnership, 3,600 Sure Start Children’s Centres across the UK will receive new Change4Life activity packs that feature the LazyTown television stars. The packs will contain ideas for group activities and parents at home, such as healthy recipe ideas and a sticker wall chart.
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