There is something all great leaders have in common-they are able to inspire people to act. From Martin Luther King Jr. to Apple, leaders with the ability to inspire follow the same pattern. They don’t start with what they want done or how they want it done. They start with Why. Popular TEDx presenter and leadership expert Simon Sinek will kick off the Summit on Tuesday, February 7 with a fascinating exploration of The Golden Circle – how the human brain absorbs information and makes decisions, and why smart leaders share their fundamental beliefs in a careful pattern that starts with Why.

REGISTER TODAY and join us to learn more about the philosophies, intrinsic qualities and strategies that separate leading companies from the rest of the market.

More about Simon: A trained ethnographer and author of Start With Why: How Great Leaders Inspire Everyone to Take Action, Simon Sinek has been curious his whole life about why people and organizations do the things they do. Fascinated by the leaders and companies that make the greatest impact in the world, those with the capacity to inspire, he has discovered some remarkable patterns about how they think, act and communicate.
He is best known for discovering the Golden Circle and popularizing the concept of Why – the purpose, cause or belief that drives every one of us. The Golden Circle is a naturally occurring pattern, grounded in the biology of human decision-making,that explains why we are inspired by some people, leaders, messages and organizations over others.
Sinek’s unconventional and innovative views on business and leadership have attracted international attention and have earned him invitations to meet with leaders and organizations including Microsoft, Dell, Intel, Chanel, the US Military, the United Nations, NASA, members of the US Congress and many other government agencies and entrepreneurs. Sinek has been featured in publications such as The New York Times, Wall Street Journal, The Washington Post, FastCompany, CMO Magazine and BusinessWeek, and he speaks at events around the world. The “How Great Leaders Inspire” talk he gave at his first TEDx event is one of the most shared TED Talks online. Check it out here.