Character Options will continue on as the UK master toy licensee for Entertainment One’s Peppa Pig brand until the end of 2014.
Character has been a Peppa Pig licensee since 2004 and has been instrumental in the preschool brand selling more than eight million units across 100 different product lines.
The company will be using new show themes to develop plush toys and plastic play sets, figures and vehicles. Key lines for 2011 include the World of Peppa play set, and 2012 will bring the new Peppa’s Treehouse Playset.
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