Nickelodeon forges licensing partnership with Riki Group
Nickelodeon Consumer Products has tapped Russian multimedia organization Riki Group to serve as its exclusive licensing agency in the Russias and CIS market. The agreement, which is effective immediately, marks a move from a traditional licensing agreement to a master licensee representation for Viacom in Russia and covers Nickelodeon and MTV adult brand properties.
October 20, 2011
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