Thomas to be integrated into top-five Mattel brands

Mattel, the world's largest toy company, has acquired Thomas & Friends brand-owner HIT Entertainment for US$680 million in cash from a consortium led by Apax Partners. Sixty-year-old Thomas stands as the centerpiece of the deal and will be integrated into the company's top-five core brands, which also include Fisher-Price, Barbie, Hot Wheels and American Girl.
By
October 24, 2011

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

TAGS:
, , , ,
About The Author

// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu