Thomas to be integrated into top-five Mattel brands
Mattel, the world's largest toy company, has acquired Thomas & Friends brand-owner HIT Entertainment for US$680 million in cash from a consortium led by Apax Partners. Sixty-year-old Thomas stands as the centerpiece of the deal and will be integrated into the company's top-five core brands, which also include Fisher-Price, Barbie, Hot Wheels and American Girl.
October 24, 2011
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