Nickelodeon Consumer Insights SVP Jane Gould will kick off our Kid Insight track this year by sharing results from an internal research project designed to decode the brand essence of SpongeBob SquarePants and ID why the oddball show has transformed over the last 11 years into a multi-platform, multi-generational cultural icon whose audience appeal seems limitless. Register now and mark it on your calendar. (Wednesday, February 8, 10:00-11:00)
Come explore the Tao of SpongeBob
Nickelodeon Consumer Insights SVP Jane Gould will kick off our Kid Insight track this year by sharing results from an internal research project designed to decode the brand essence of ...
October 28, 2011
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