Irish mobile publisher Ideal Binary, which produces and publishes 3D interactive pop-up books for kids, has raised a total of roughly US$1 million in funding.

AIB Seed Capital Fund has invested approximately US$682,000, with Enterprise Ireland contributing US$341,000 for the seed round.

Founded in 2008 by brothers and games industry vets Aidan and Kevin Doolan, Ideal Binary has published a series of 3D pop-up books based on a number of children’s fairy tales, such as the iPad app Grimm’s Rapunzel. The company creates its interactive titles using a proprietary PopIris 3D book engine and toolset.

With the round of funding, Ideal Binary is planning to expand its catalog of titles by introducing new books and series based on original and licensed IP.

Barry O Neill, a serial games entrepreneur and current chairman of Games Ireland, has joined the company as CEO on the heels of the investment.