Barney brand goes Techno

New York City-based media company HIT Entertainment, which was acquired by Mattel earlier this fall for US$680 million, has struck a deal with global toy company Techno Source, a division of LF Products, to license new Barney toys.
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December 5, 2011
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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
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