UK-based preschool brand Everything’s Rosie will now reach the Portuguese market thanks to a deal struck between brand owner V&S Entertainment and Giochi Preziosi Spain.
The toy deal, which is expected to launch in September 2012, comes after a recent acquisition of the show by Portuguese broadcaster Canal Panda. The girls’ preschool line from Vivid will include plush, interactive and musical toys and vehicles as well as games and collectables.
As V&S sells the brand into more global territories, the expansion into Portugal comes on the heels of the show’s success in Spain where it airs on RTVE’s CLAN TV and has licensing partners DIVISA RED, Random House Mondadori, IMC, Safta, Stor, Astro, and CYP Imports.
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