Playing on the trend of hands-free entertainment, ABCÂ TV’s video on-demand service, iview, has launched on the Xbox Live platform, giving the pubcaster’s Australian viewers a new interactive experience.
After downloading the ABC iview app on the Xbox console through Kinect for Xbox 360, viewers will now be able to search, browse and select full-length, ad-free programs, including preschool series Bananas in Pyjamas, by using their voice or waving their hand.
The family-focused and social initiative brings hundreds of programs from across all of ABC TV’s channels to the hands-free gaming console. ABC iview is already available on computers, mobile devices, connected TVs, select gaming consoles and other connected platforms.
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