Madrid-based prodco Vodka Capital and Miami, Florida’s Exim Licensing Group have partnered to grow the Jelly Jamm licensing program in Latin America.

The new deal will see Exim represent the brand in Latin America, excluding Mexico, for TV, music, toys, DVDs, merchandising, videogames, books and an online edutainment website.

Jelly Jamm, a 52 x 11-minute CGI-animated musical series aimed at kids ages four to seven, airs in more than 150 countries worldwide and is co-produced by Vodka, Spanish prodco 737 Shaker, pubcaster RTVE (Radio Television Española) and Big Picture Productions.

The new partnership comes after Vodka recently struck a publishing deal with Grupo Planeta that will see books based on the series published in Spain, France, Italy, Portugal and Latin America this year.

Other licensees already on board include Bandai (European master toy), Big Picture (DVDs), and Turner (EMEA pay-TV and licensing rights).

Jelly Jamm follows the adventures of Bello and his friends Ongo, Rita, Goomo, Mina, King, Queen and the Dodos who live in harmony on the musical planet Jammbo, where all music in the universe originates.

Discovery Kids has aired Jelly Jamm in the LATAM region since October 2011.