Disney Mobile raises the bar

For 20 days this past October, an amicable alligator gave some bitter birds a run for their money. Where's My Water? starring Swampy the alligator - Disney’s first original mobile character- took the top spot on the Apple iTunes store, briefly eclipsing the reign of mobile juggernaut Angry Birds. Where's My Water? has also spawned a new web series that will run on its own dedicated YouTube channel, but perhaps the most tangible outcome of the Where's My Water? launch is that it signifies that Disney Interactive Media Group's burgeoning Mobile division is making strides.
By
February 1, 2012

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