Licensed toys experience growth

Despite an overall 2% decline for retail toy sales in the US in 2011, dollar sales of licensed toys increased by 2% and gained 1.2 dollar share points, according to market research company The NPD Group.
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February 1, 2012
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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
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