Beverly Hills, California-based kids entertainment company A2E2, a joint venture between A Squared Entertainment and Tata Elxsi, has named Mary Moore Kean as its new licensing director.
Moore, who will report to A2E2’s VP of licensing, Laurie Windrow, will be responsible for licensing A2E2 IPs including Warren Buffet’s Secret Millionaires Club, Gisele BΓΌndchen’s Gisele and the Green Team, Martha Stewart’s Martha & Friends, Build-A-Bear Workshop, as well as several unannounced properties in development.
Kean, in previous positions, has represented the licensing of recording artists such as Madonna and New Kids on the Block, and successful brands including Rubiks Cube, The Gruffalo and Mr. Bean.
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