Hasbro partners with Zynga

In efforts to capitalize on the rise of social media games after experiencing a 7% fourth quarter drop in games and puzzle sales, Hasbro (Scrabble, Monoploy) has acquired the rights to develop a range of toys and games based on social games and brands from San Francisco-based social gaming company Zynga (Farmville, Cityville, Words with Friends).
By
February 10, 2012

READ THE FULL STORY

Create a FREE account to unlock all of our content
and get Kidscreen Daily delivered to your inbox.

GET ACCESS NOW

  • Unlock this article plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already have an account? Sign in here

TAGS:
, , , , , ,
About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
// Author Page
Related Posts

Sorry, there are no related posts.

Search

Menu

Brand Menu