Strawberry Shortcake brand expands in Brazil

American Greetings Properties, with UK licensing agent CPLG and Miami, Florida-based Exim, has inked an apparel extension deal with Malwee Malhas for Brazil featuring the girl-skewing Strawberry Shortcake brand.
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February 27, 2012
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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
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