Norwegian children’s TV prodco CreaCon Group has expanded its international licensing team by naming Linda Vabo as its director of products and licensing.

Vabo will lead the global product and licensing strategy for hit preschool series City of Friends, which airs in 150 territories worldwide.

She will also be responsible for managing all product development, licensing and partnerships, international live events, the global online shop, as well as relations with the international and UK licensing agents Plus Licens and Parthenon Entertainment.

Vabo was most recently the head of content for Norwegian multi-screen video service provider Aspiro TV, and has held senior roles with pay-TV operators RiksTV and Canal Digital as well as Norwegian public service broadcaster NRK.

City of Friends launched in Norway in 2009 and since then CreaCon has secured a number of international licensing partners and the brand recently debuted in the app space.