Tracking the Trends

Whether you're a producer, a geek, a tweenager, or Warren Buffett, you still want to know "what's the next big thing?" To help me stay up to date on media trends, I read The Intelligence Group's Cassandra Report and TrendCentral newsletter daily. Recently, I spoke with Allison Arling, senior director of strategic innovation for The Intelligence Group, for a peek into their private Oz.
February 29, 2012

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