London’s Hoho Entertainment is partnering with Hallmark Cards UK and Tigerprint to create greeting cards for its latest preschool series, Cloudbabies.

The series is currently being animated in CG by Manchester-based Studio Liddell and is set to air on CBeebies later this year. Hallmark joins a growing roster of UK licensees that currently includes master toy partner is Vivid and Penguin Children’s Books, master publishing licensee.

Cloudbabies revolves around four childlike characters, Baba Pink, Baba Blue, Baba Yellow and Baba Green whose job it is to look after the sky and their Sky Friends, Sun, Moon, Rainbow, Fuffa Cloud and Little Star. They live together with Bobo White, a mischievous little imp, in a house on a big fluffy cloud. Every morning, they jump on their Skyhorsies and begin their day’s work.