US preschool toy giant and Mattel brand Fisher-Price and Nickelodeon have signed a multi-year renewal of their global licensing partnership for toys based on the network’s preschool properties.
The new agreement covers a range of product categories such as infant and preschool toys, plush, figures, preschool vehicles and playsets.
Already announced is a new toy line developed for the preschool series, Team Umizoomi , as well as a gymnastics-inspired Dora the Explorer whose retail launch will coincide with the 2012 Olympic Games.
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