Fox launches movie mall virtual storefronts

In an effort to boost dipping home entertainment movie sales by leveraging smartphone technology, Twentieth Century Fox and US shopping center developer Taubman Shopping Malls have begun a year-long partnership that will bring Fox Movie Mall virtual storefronts to at least 18 Taubman malls in the US.
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March 16, 2012

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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
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