Alvin and the Chipmunks head to Walmart

Continuing its ongoing efforts leveraging retail and interactive opportunities, Fox Consumer Products and Twentieth Century Fox Home Entertainment, in partnership with Bagdasarian Productions, have launched a multi-category consumer products program with US Walmart stores this week to coincide with the March 27 DVD and Blu-ray release of Alvin and the Chipmunks: Chipwrecked.
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March 28, 2012
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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
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