Listening To The Kids

Back in the day when toy testing meant playing with stand-alone toys instead of entire transmedia properties, I learned the importance of seeing a product in the hands of a user before critiquing it. Today, whether you're developing a toy, a game, a storyline, or an entire brand, if you don't heed the reactions of those who will actually use it, you risk missing the bus. Here are some pieces of advice I learned while recently observing a bunch of 10-year olds in focus groups.
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March 28, 2012

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