Having previously served as its director of marketing for Holly Hobbie, Madballs and new brands from 2006 to 2008, Lindsay Martinez is headed back to American Greetings Properties (AGP) as its new director of licensing and business development.
Martinez, who was most recently VP of brand management and marketing at Chorion, which has been selling its assets since last fall, will report to AGP’s VP of global licensing Carla Silva at the company’s New York offices. She’s tasked with directing the development and licensing strategies of AGP kids properties including Care Bears, Strawberry Shortcake and new, developing brands.
At Chorion, Martinez worked on programs for Olivia, Mr. Men and Little Miss. She’s also done stints at United Media, The Beanstalk Group and HIT Entertainment.
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