Mattel and Crayola draw up new licensing partnership

Mattel has joined forces with arts and crafts giant Crayola in a multi-year global partnership that has launched two new Crayola-branded product lines for kids based on Mattel's Barbie and Hot Wheels properties and is set to debut a new Crayola app for the iPad later this year.

By Jeremy Dickson

April 11, 2012

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TAGS:

apps, Barbie, Crayola, Crayola ColorStudio HD, digital media, Hot Wheels, iPad, Mattel, toys

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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Mattel and Crayola draw up new licensing partnership

Mattel has joined forces with arts and crafts giant Crayola in a multi-year global partnership that has launched two new Crayola-branded product lines for kids based on Mattel's Barbie and Hot Wheels properties and is set to debut a new Crayola app for the iPad later this year.

READ THE FULL STORY

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