Mattel and Crayola draw up new licensing partnership

Mattel has joined forces with arts and crafts giant Crayola in a multi-year global partnership that has launched two new Crayola-branded product lines for kids based on Mattel's Barbie and Hot Wheels properties and is set to debut a new Crayola app for the iPad later this year.
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April 11, 2012
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About The Author
Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.
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