Disney Channels Worldwide has upped Richard Loomis to the newly created position of SVP and CMO.

In the new role, Loomis, who joined Disney in 2007 and was most recently the group’s SVP of marketing and creative, will report to Disney Channels Worldwide’s president and CCO Gary Marsh and be responsible for leading the marketing vision for the kid and family skewing Disney Channel, Disney XD and Disney Junior channels and brands worldwide.

In addition, he will lead creative marketing support for the Disney Media sales and marketing team, work closely with programming, global brand marketing and franchise management as well as the affiliate sales and marketing and research groups and the Radio Disney national network.

Prior to joining Disney, Loomis held stints with MTV Networks’ Comedy Central and spent seven years at Nickelodeon.