L.A.-based Lawless Entertainment has been awarded  licensing and merchandising representation in the US and Canada by Propertiz Licensing and Sogex for The Little Prince brand and animated series based on the world-famous novella by Antoine de Saint-Exupéry.

Lawless now plans to launch the property’s licensing and merchandising program in the North American market and will seek out new retail partnerships.

The deal follows on the heels of Paris-based brand management company PGS Entertainment announcing deals with more than 20 broadcasters for the adventure series.

The Little Prince (52 x half-hour) airs in 150 territories globally, and is a Method Animation co-production with Sony Pictures Home Entertainment (France), Fabrique d’Images, and DQ Entertainment, in association with ARD Germany, France Télévisions, RAI Italy and RTS Switzerland.

More than 200 million copies of The Little Prince book, which follows the adventures of a boy prince and his fox friend to new worlds, have currently been sold worldwide in 257 languages.