Sesame Workshop has tapped former Nick exec Tom Ascheim to fill its newly created position of Chief Strategy Officer and he becomes EVP of Sesame Learning.
In his new role, Ascheim will be tasked with overseeing the corporate business development group and the Sesame Learning group which helps the educational experience for preschoolers in America’s classrooms and child care settings.
Ascheim, who has 25 years of experience in media and technology, was most recently the CEO of Newsweek and prior to that he was EVP and general manager at Nickelodeon where he oversaw Nickelodeon, Nick@Nite, Nick Jr., Noggin (which he helped launch), Nicktoons and The N.