Norwegian children’s prodco CreaCon Group has hired Henrietta Garnett as its UK licensing manger effective immediately.
In her new role, Garnett, who was most recently the director of UK licensing and apparel for European dress up and apparel group Cesar Group, will be responsible for executing the company’s drive to grow and develop its UK licensing business for preschool property City of Friends, specifically looking for a master toy partnership.
Garnett, who also previously held positions with Lazytown and Silverknit, will be based in the UK and will report to CreaCon Group’s director of product and licensing Linda Vabo who joined the company in February this year.
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