California-based brand development and licensing agency Art Impressions (Skelanimals, Milky Way & the Galaxy Girls) has secured a deal with Toys ‘R’ Us that will see the retailer add a broad product selection of its So So Happy teen/tween lifestyle brand to its US stores and online at Toysrus.com for mid-June this year.

Licensees on board to provide the products include Jem Sportswear (tees), Accessory Innovations (totebags, backpacks, lunch bags, suitcases), High Intencity (hair accessories, jewelry), Planet Sox (socks, slippers), Rock Paper Pencils (stationery), Accessory Zone (cosmetics, nail polish), as well as  plush toys.

The brand, which launched in 2010, promotes an anti-bullying message by focusing on love, respect and acceptance in young people. It features 80 wacky characters who embrace each other no matter their differences.