Walmart launches AR experience with new Avengers app

In a move to create a fun, engaging in-store experience leveraging mobile apps, Walmart has partnered with Marvel and released Super Hero Augmented Reality, a new game app based on the highly anticipated May 4 feature film Marvel's The Avengers.

By Jeremy Dickson

April 27, 2012

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TAGS:

apps, augmented reality, digital media, Marvel's The Avengers, Walmart

About The Author

Jeremy is the Features Editor of Kidscreen specializing in the content production, broadcasting and distribution aspects of the global children's entertainment industry. Contact Jeremy at jdickson@brunico.com.

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Walmart launches AR experience with new Avengers app

In a move to create a fun, engaging in-store experience leveraging mobile apps, Walmart has partnered with Marvel and released Super Hero Augmented Reality, a new game app based on the highly anticipated May 4 feature film Marvel's The Avengers.

READ THE FULL STORY

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