Nickelodeon has bumped Jim Mollica up to SVP of consumer marketing for Nickelodeon Group.
In his new role, Mollica, who was most recently Nickelodeon Group VP of digital marketing, will be tasked with developing consumer marketing campaigns for Nick’s programs across all media platforms, and will report to CMO Pam Kaufman.
During his two years as a digital marketing exec, Mollica developed and led social media strategies for Nickelodeon, TeenNick, NickToons, and hit series iCarly, Big Time Rush, Victorious, Degrassi and SpongeBob SquarePants.
Prior to his time at Nickelodeon, Mollica served as the global director of new media for the Walt Disney Company.
Newsletter
