Madrid, Spain’s Vodka Capital has secured new L&M deals through its agents in Iberia and Mexico for its CGI preschool series Jelly Jamm (52 x 11 minutes).

STOR (homeware), SAFTA (back-to-school products), and Clementoni (educational games) have signed licenses with El Ocho in Spain and Portugal with products set to launch in 2013.

In Mexico, Televisa Consumer Products has signed on Fotorama (toys), ATM (back-to-school), Granmark (party goods), and Convergram (metallic balloons).

Negotiations are also underway with an additional 30 licensees in Iberia and Mexico.

The latest deals further add to Jelly Jamm’s growing consumer products program which includes licensees Bandai (EMEA and US master toy), Grupo Planeta (publishing in Spain, Portugal, Italy, France, and LATAM), and Big Picture (DVDs in Spain and Portugal).

The series, which debuted last fall in more than 150 countries on Turner/Cartoonito (EMEA) and Discovery Kids Latin America, also boasts free-to-air partners including Spain (Clan/RTVE), UK (Milkshake/Channel 5), France (Gulli), Italy (Cartoonito), Portugal (RTP 2), Turkey (Cartoon Network), Middle East (Cartoon Network Arabic), Canada (Télé-Québec  & TVO Kids), and Mexico (Canal 5/Televisa).