Boy band sensation 1D enters licensing fray

West Hollywood, California-based Global Merchandising Services has sewn up a number of licensing deals for boy band sensation 1D (One Direction).
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June 7, 2012
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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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