Looney Tunes lands master toy deal

The answer to the iconic question "What's Up, Doc?" for Warner Bros. Consumer Products right now seems to be "A whole lot, thanks." In advance of Licensing Show next week, WBCP is announcing an expansive new program for Looney Tunes, naming The Bridge Direct as the property's first master toy licensee in seven years.
By
June 7, 2012

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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