New York’s Out of the Blue Enterprises had sealed a long-term partnership with food giant Post to incorporate its literacy-based preschool series Super Why! into breakfast cereal Alpha-Bits’ promo and packaging.

The deal will see Alpha-Bits include Super Why! activities, games, and cut-out character masks on its packages starting in August.

Two different packages will be launched, with one featuring main character Super Whyand the other starring feature heroine, Princess Presto.

Super Why!, produced in conjunction with Toronto’s DHX Media, follows the adventures of reading-powered superheroes – Super Why and his best friends Princess Presto, Wonder Red, Alpha Pig and their puppy pal, Woofster.

The deal follows on the heels of Super Why!‘s latest expansion into the live show format which will see Super WHY Live: You’ve Got the Power! launch in the US this summer.