Sprout launches licensing business with deals for plush, DVDs
This summer, 24-hour preschool channel Sprout is launching a licensing and merchandising business with products based on the network's hit shows The Sunny Side Up Show and Noodle and Doodle. In addition, Sprout is preparing for the debut of The Chica Show in November with a collection of merchandise featuring the series' chicken, who rose to fame as the co-host of Sprout's The Sunny Side Up Show.
June 11, 2012
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