Zodiak Rights, Zodiak Media’s production and distribution arm, has inked new licensing deals for its hit online animated series and viral phenomenon Simon’s Cat.

Sharples & Grant is on board to produce Simon’s Cat pet products including bowls, collars, beds, feeding mats and cat scratchers which are set to hit retail stores from October this year.

Offshore International will launch Simon’s Cat-inspired mobile, iPad, laptop, Kindle, MP3 player and gaming device skins and hard cases on their e-commerce website www.xskins.co from July. Additional digital device cases including iPad leather cases will arrive later in the year.

Bravado will produce a line of women’s and men’s t-shirts that will launch late this summer.

The new deals further grow the UK consumer products program for the IP which already include Canongate (publishing), Carte Blanche (plush), Only 4 U, ECP Designs, Castle melamine (accessories, gift and novelty), Portico (calendars/diaries), and Greencore (cakes).

Since debuting online in 2007, the series has accumulated nearly 274 million views on YouTube alone.