Fox Consumer Products EMEA has secured new UK licensing partners for US author Jeff Kinney’s Diary of a Wimpy Kid bestselling book series.

In the lead-up to the August 3 premiere of the newest film in the franchise, Diary of a Wimpy Kid: Dog Days, and the November launch of book seven, Diary of a Wimpy Kid: The Third Wheel, Fox has signed on UK partners BM Fashion for kids t-shirts and sweatshirts, Danilo for greeting cards, and Robert Frederick for stationery products.

To date, six million copies of the series and five million copies of book six, Diary of a Wimpy Kid: Cabin Fever have been sold worldwide by UK publisher Puffin.

More than 75 million books in the franchise are currently in print in 36 territories, translated in 35 languages worldwide. The book series was also recently voted as the best children’s book series of the last decade, beating Harry Potter, in a Blue Peter Poll of UK kids.