Brand Extensions Russia, a new joint-venture licensing company formed by JELC and PJB Brands, has been appointed to manage the licensing program in Russia and the CIS for Aussie fashion brand Kimmidoll.
Kimmidoll products including dolls, stationery, fashion products, homeware and giftware are currently sold in more than 50 countries worldwide. In addition to the existing three collections targeting adults, young children and tweens, plans are underway to launch a Kimmidoll collection for babies and a Kimmidoll wisdom line.
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