Children’s production and rights management company Hoho Entertainment has named Danielle Davies to head up sales and acquisitions for its commercial arm Hoho Rights.

Davies will move into her new role from her current position of sales director at Viacom International Media Networks. At Hoho, she’ll be responsible for international TV sales of in-house and third party children’s IPs and will work with the licensing and merchandising team to execute cross-platform brand rollouts.

Prior to her time at VIMN, Davies was SVP of sales at DCD Rights and served in additional sales roles at 3DD Entertainment, Granada/Action Time and RDF Media.

London’s Hoho Rights, co-founded by Oliver Ellis and Helen Howells, manages the distribution of TV, DVD and all other ancillary rights to both in-house produced shows such as Cloudbabies and Abadas and other third party properties.