The seventh-annual Licensing Awards, which drew more than 1,300 retailers, licensees, licensors and suppliers to London’s Grosvenor House Hotel on September 11, have been announced in honor of this year’s best in all areas of the licensing and marketing industries.
Moshi Monsters was a triple winner taking home awards for best licensed toys or games range, best written, listening or learning range, and best schoolers, tween or teen licensed property. Toy retailer The Entertainer, meanwhile, took home the top retailer award and the best kids retailer of licensed products award.
Here’s a snapshot of this year’s winners within the kids/youth categories:
Best Licensed Toys or Games Range
Moshi Monsters toy range from Vivid Toy Group
Best Licensed Preschool Apparel Range
The Gruffalo Collection for TU Sainsbury’s with Brecrest Babywear
Best Licensed Children’s Apparel Range
Angry Birds t-shirt range for Next from Fashion UK
Best Licensed Written, Listening or Learning Range
Moshi Monsters range from Penguin UK
Best Licensed Paper Products or Stationery Range
Hello Kitty Liberty Art Fabrics Stationery from Blueprint Collections
Best Licensed Brand Range
Monopoly Collection from Gift Republic
The Innovation Award
The Muppets Augmented Reality t-shirt range from George@Asda
Best Preschool Retailer of Licensed Products
Sainsbury’s (includes TU Clothing)
Best Kids Retailer of Licensed Products
The Entertainer
Best Direct Selling Retailer of Licensed Products
Moonpig.com
Top Retailer Award
The Entertainer
Best Preschool Licensed Property
Peppa Pig
Best Schoolers, Tween or Teen Licensed Property
Moshi Monsters
Best Celebrity Licensed Property
One Direction
The Best Classic Licensed Property
Mickey Mouse
The full list of winners can be accessed at thelicensingawards.co.uk/winners_2012