A number of new broadcasters have picked up Imira Entertainment’s hit animated kids series Lucky Fred.
Nickelodeon has snapped up free-TV rights for Germany and Poland, and pay-TV rights in the Baltics and Ukraine. In additional deals, pay-TV rights have been taken by Canal Panda for Portugal and South Korea’s Tooniverse while free-TV rights have been picked up by ORF Austria and Televisa Mexico.
The latest deals further expand the audience reach of the program which currently airs in more than 163 territories worldwide including France (TF1), Spain, France, Italy, Germany, India, Israel and Australia (Disney Channel), Benelux, Scandinavia, Latin America, Asia and South Korea (Nickelodeon), Malaysia (RTM), UAE (e-Vision), Ireland (TG4), and Turkey (Kidz).
Lucky Fred (52 x 12 minutes), is co-produced with Televisió de Catalunya (Spain) and RAI Fiction (Italy), and follows the adventures of 13-year-old Fred who has a personal robot that can transform into anything he wants.
As a cross-platform IP, Imira launched a Lucky Fred app in February that features a web and mobile-based interactive geo-localised aliens hunt.
Additional licensing partners include TF1 Licences (France), Coscoi (South Korea) and CPLG (Benelux, Germany and Italy) in categories including toys, publishing, apparel, and stationery.
In Spain and Portugal, Editorial Planeta (Castilian version) and Grup 62 (Catala version) will release 16 book titles between 2012 and 2014 including eBooks.