What do LeapFrog, Techno Source, Inspiration Works, VTech, Oregon Scientific and Toys ‘R’ Us have in common? They’ve all entered the kids tablet market. Retail giant Toys ‘R’ Us is the latest to join the fray with its new tabeo, the company’s first WiFi-enabled kids tablet.

Running on Google’s Android 4.0 operating system, the seven-inch, multi-touch tablet has a 4GB memory, a protective bumper, and features 50 free, preinstalled entertainment and educational apps (Angry Birds and iStorybooks included), as well as parental controls to customize levels of internet access for up to eight users. Parents can also download an additional 7,000 free kid-friendly apps and thousands of paid age-appropriate apps on the tabeo App Store.

Available at Toys ‘R’ Us locations across the US from October 21 and retailing for US$149.99, Toys ‘R’ Us is no doubt banking on strong holiday sales, not unlike last year’s successful returns for Leapfrog’s LeapPad learning tablet.