FremantleMedia Enterprises (FME) has announced a raft of new licensees in the UK and Ireland for its CBeebies preschool series Tree Fu Tom.

The latest deals cover a wide range of partners and categories, including: Blues Clothing (daywear), MV Sports (wheeled toys), Flair (arts and crafts), VMC (accessories and dress up), Gemma (greeting cards and party products), Ravensburger (puzzles), Egmont (annuals), and Rainbow Productions (character costumes).

The latest round of deals add to current partners Giochi Preziosi (master toy), Random House (publishing), Aykroyd and TDP (children’s nightwear) and Character World (bedroom textiles and accessories).

A second series of Tree Fu Tom was recently ordered by CBeebies for 2013 and the show is also distributed globally by FME to a number of territories around the world including France, Australia and Latin America. With a global licensing program underway as well as a complementary home entertainment strategy, Tree Fu Tom is one of the hot brands to watch.

With animation by Blue Zoo Animation, Tree Fu Tom is a co-production between FME and the BBC for CBeebies.

Aimed at four- to six-year-olds, the series combines innovative elements of heroic action, fantasy and magic, coupled with interactive physical activity. Set in an enchanted world where movement creates magic, viewers are encouraged to interact with the show through physical actions that have been devised and approved by movement development specialists. Former Doctor Who stars Sophie Aldred and David Tennant voice the lead characters Tom and Twigs.