Sanrio has appointed CPLG Iberia as licensing agent for the classic brand Mr Men and Little Miss across Spain and Portugal. Now forty years old, the brand is a global multi-media franchise with a presence across licensing, TV and publishing.
CPLG Iberia will be looking to build a licensing program across Spain and Portugal that targets both adults that grew up with the brand and children that are discovering Mr Men and Little Miss for the first time. A new style guide created by the Sanrio Power House design team will be available to Iberian licensees featuring artwork specifically developed for each target demographic.
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